What is SEO & How does Search Engine Works?

by Madhav Prasad
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SEO stands for Search Engine Optimization. SEO is the process of optimizing the website as per the search engine parameter to drive higher traffic to the site. Search Engine Optimization is the natural way to get your website rank higher in search engine results and get high traffic on the website. 

The search engine algorithm works in real-time and provides you the best results when you perform any search in Google and other search engines. Google and other search engines scan billions of web pages on the internet to provide users with the best results for the person performing searches.

Google and other search engines make sure that it provides the users with the best search results, which offer them value and are relevant to the searches. 

What is Search Engine Optimization?

Search Engine Optimization is a method to bring higher traffic, generate leads, get higher sales, and increase the visibility of website and business and rank them higher in search engines. 

It is a way to increase website ranking in various search engines like Google, Bing, Yandex, Yahoo, DuckDuckGo, and Baidu. With SEO, we can improve the organic ranking in search results and generate higher traffic to the website. 

SEO can be defined as the method to increase the quality of your website and increase organic traffic through search engine results. 

Why is Search Engine Optimization Important?

SEO plays an essential role in any website or business to help them grow in this competitive world. There are various reasons why search engine optimization is essential to improve your website and business ranking, which cannot be explained in a single article. 

How Search Engine Works?

Whether you own a blog, website, online store, or business, SEO can help you to grow & expand your business and achieve your business goals. 

What is a Search Engine?

A Search Engine is a set of programs that searches, identifies, and lists multiple results based on the specific character or keyword which is entered by the user as the search term. Search Engine is developed with an intent to search for information on the internet, which matches the keyword entered by the user.

A user enters a search phrase known as keywords into search engines like Google, Bing, Yandex, etc. and the search engine provides the users with results which contain links of websites, images, videos, and various other online data. 

Search Engine is a computer program that records all the data uploaded on the internet and provides the users with the data related to their search term when they perform any search. 

How does Search Engines Work?

The main aim of every search engine is to provide the users with search results that have high-quality content related to the user search term. The search engine provides users with a list of options from which users can select an option. It provides users with an opportunity to take action.

How Search Engine Works

The search engine performs the crawling process through their robots and creates an index of the data retrieved from different websites. Next, it uses its parameters and provides users with the list of indexed sites and pages to the users when they perform any searches in the search engines like Google, Yahoo, Bing, Yandex, etc. 

What are the Steps Involved in Implementing a Proper SEO Strategy?

There are multiple steps involved in implementing a proper SEO strategy to rank a website in Search Engine results. Here are a few steps listed below:

Keyword Analysis

The very first step of doing SEO of any website or business is Keyword Analysis. We need to search and understand what keywords are people searching over the internet to find the business and services of your niche. 

If you are planning a new business or a website, you need to start with Keyword research. An important keyword research/analysis is crucial for implementing proper SEO.

Website Audit

Whether you are dealing with your client or your website, the very first step you need to do is perform an SEO audit. It will help you analyze the current SEO status and things that you need to fix to optimize your website. 

An SEO audit of the website will give you detailed information about current SEO status, Backlinks, security status, keyword rankings, and overall traffic insights of the website. 

Backlink Analysis

Backlinks are the links of your website which are placed on other websites. Backlinks are a strong factor for any website to rank in search engines. It provides signals to search engines about how genuine a website is. 

Content Writing/Content Optimization

Content writing or optimization is a great way to perform Search Engine optimization. You can promote your business by writing content related to the topics of your business. It provides the visitors detailed information about what your business and website are about. 

Content is King, and it helps to provide information about the business, products, services, etc.

Image Optimization

Any website is incomplete without images. The image brings better engagement on the site. We can do image SEO by optimizing it, adding proper title, and alt text. Image SEO is a crucial part as an image helps to keep visitors engaged on the website. 

These are the necessary steps involved in Implementing a Proper SEO Strategy for any website or business. If you are interested in SEO or want to learn how to implement a proper SEO strategy, keep posted to the blog. 

If you are thinking to learn SEO or planning to start SEO as a career, these guides can help you:

I am going to share SEO strategies that I have learned and implemented over the years in my SEO career. Please let me know about SEO topics you want to learn in further blogs. 

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