What is Search Engine Optimization (SEO)? Why do you need it?

by Madhav Prasad
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Search Engine Optimization is a series of techniques and strategies implemented to help you optimize your website to help it rank higher in the search engine pages when a user queries about keywords relevant to your website. 

Breaking it down, Search Engine Optimization is strategically optimizing and improving your website to help your website acquire higher visitors from search engine results by ranking the website at top in search engine results. 

SEO helps your website appear in the search engine results and acquire a higher number of visitors who are searching 

Basically, SEO helps individuals increase their website visitors who are looking for topics associated with their website content.

If you want your website to rank on the top of Google search results in this competitive sector, you need to have a proper SEO strategy to promote your business or website.

SEO lies inside the DNA of every website and online business and it’s among the very best advertising strategy that offers the highest ROI.

Search engine optimization is the ideal way for your clients and potential clients to find your website or services online. They can only turn into your clients or customers if you rank top in your specific niche. 

What is the most interesting fact about the search engine is that 90% of the traffic is obtained by the website which ranks on the first page of any search engine results. 

A recent poll revealed that the conversion rate from the leads generated from SEO contributes to the conversion speed of whooping 15 percent, which is 12 percent greater than any traditional marketing methods.

Search engine optimization is the best method to achieve your potential clients than any other method. However, implementing a great search engine optimization strategy is not so easy.  Google has more than 200 parameters to rank your website and you need to keep in mind each of them while working on your website.

SEO helps you accelerate your revenue, enhance your credibility and assist you in building your brand name in your specific niche and is an extremely cost-effective approach with a long-term return.

A great search engine optimization strategy will help your website stay on top beyond the time for weeks, even months, and even for many years after you quit spending money in your effort.

Why is Search Engine Optimization Necessary for your Website or Business?

Search Engine Optimization

Here are some important factors you need to think before you understand the necessity of SEO for your website or business. 

SEO helps to drive relevant traffic to your website leading to higher conversion rates

Search Engine traffic is often highly targeted to small details. With great search engine optimization strategy and keyword research, you can find out how big the market is and what customers are trying to look over the internet.

You will be able to drive these a highly targeted audience to your website which often supplies high conversion prices with a great SEO strategy. Recent research has revealed that the conversion prices from SEO prospects are around 15 percent, which is greater than any other kind of advertisement campaign or marketing.

This is why having a search engine optimization specialist can help you to generate higher returns for each penny spent on SEO optimization.

For Example— 

Every year millions of peoples go on holiday to different locations around the world and they want a good place to stay. How can they find a fantastic hotel to stay? Of course by searching their requirements on Google. 

With proper search engine optimization, your website would rank at the top of the results of search pages. If your website is related to his/her requirements, there is a high chance that he would become your client.

SEO also helps to Boost Offline Sales

Gone are the days when people used to go and find the stores and products they needed by roaming in the market. Most of the people these days search for the products they need online and go directly to the store which comes at the top in search engine results.

A recent poll revealed that nearly 86% of people make use of the internet to search for local stores nearby them to get their favorite products offline. Yes, the shops.

That is an additional reason why you can’t ignore the SEO if you’re a company owner.

There are people who use the internet to search for a solution for their problems and you’re supplying the response in their doorstep via your website.

Investing in SEO is better than investing in AdWords

Have you ever used Google AdWords? You might have used it or maybe not.

PPC campaigns result in 25 percent of visitors but make you spend 80 percent of the advertising budget. At the same time, SEO pushes 75 percent of visitors but with just 15 percent of the total advertising budget.

Also, PPC will give you results for the time it’s being run, however, SEO will be for a long time.

The individuals who run PPC campaigns ignore a huge portion of the key ingredient that generates traffic to any website. I don’t say PPC is bad for business but you should make sure that it’s worth investing.

You might have done nicely with PPC advertising with just a quarter of visitors on your website, imagine what could you have achieved with other third of their visitors?

SEO Helps to Build Brand Awareness

What do you generally do when you need to search for some information? Consult your own parents? Consult your instructors? Consult Your Friends? No. In the world today, anyone who wants to learn about something, they simply Google it’.

Having a successful search engine optimization campaign, you rank high in search results. If a user search for certain topics and you’re ranking on top of the search results, it will help to improve your own credibility.

Brand construction is often regarded as a hectic and difficult endeavor. You throw several things at clients and expects they will remember you in the time of buying.

SEO effort can quicken your brand-building efforts quite efficiently and assist your client in memories of your own brand.

As we all know, SEO drives highly targeted customers to your website and if you rank high, the consumer is probably to click on your website.

When the consumers use your website or purchase some goods, it is probably they will return again and tell their friends about it. So essentially, SEO will help to develop the first impression into long-lasting remember by introducing the most important content for which the consumer is searching.

SEO is a Long Term Strategy

Search engine optimization is a long-term plan. While SEO can provide fast results and that is exactly what many small business owners want, but the effect lasts for quite a while.

Many advertising and marketing campaigns such as PPC deliver rapid results however, they’re also costly and have a particular timeframe. A recent poll revealed that 91 percent of individuals favor searching engine optimization over paid advertisements.

Thus, investing in SEO efforts is a wise move if you want to remain longer in the contest. Should you do your own SEO properly, your rank will continue even after you quit spending money on your search engine optimization campaign.

Though I would not suggest it since it entails a risk of dropping your position since SEO is a constant procedure.

If you are thinking to learn SEO or planning to start SEO as a career, these guides can help you:

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