SEO

How to Perform SEO Audit of a Website?

Perform SEO Audit of a Website
Written by Madhav Prasad

SEO, by default, seems a technical term and I can’t even say that it’s not a technical term. 

As of today, the internet is not just limited to showing a text file on a browser. It is a digital marketplace for the small, medium as well as large scale businesses. 

This is the reason, the scope of SEO has widened a lot. 

You may perform the SEO of your website by yourself or by an agency. You need to have an SEO checklist with which you can compare your website to learn if your website is covering important points of SEO. 

So, in this article, we will be learning how to perform SEO Audit of a Website with important SEO Checklists. 

Every website has 3 parts of their SEO, they are listed below:

  • Technical SEO
  • On-Page SEO
  • Off-Page SEO

In the SEO Audit of a website, we focus on Technical SEO & On-Page SEO of a website. Off-Page SEO is a broad topic that is a bit difficult to cover in a single article. 

How to Perform SEO Audit of a Website?

SEO Audit of Technical SEO:

Here are the ways, you can perform the Technical SEO Audit of your website. 

Connect your Website with Reporting Tools

It is very important to connect your website with reporting tools. Well, if you are confused about what reporting tools are, let me clear you first. 

The tools which provide you different data of your website such as visitors statistics, keywords ranking and various other metrics about how users are reaching your website are reporting tools. 

The best examples of reporting tools are Google Analytics, Google Search Console, Google Tag Manager, etc. 

These tools are free tools offered by Google and highly useful. These tools don’t just give you data about the user’s statistics coming on your website but also provides you with the data of what types of users visited your website. 

You can learn about age, gender, interests, behavior and various other things about the users who visited your website using these free tools from Google. 

With these tools, you can track and decide what suitable changes you can make to your website based on your visitor’s data. You can also improve your services & products with the generated data. 

So, it’s very important to connect your website with these free tools and verify with them. 

Sitemap

The second important part of the SEO Audit is Sitemap. A sitemap is an XML file that provides search engine information about your website structure. 

A sitemap is generally in XML format. 

A sitemap is not a difficult thing. Most of the website development platform has an inbuilt option to generate a sitemap for the website. 

If you find generating a sitemap tough, there are some free tools that you can use to generate a sitemap for your website. 

Redirects

If you have purchased more than one domain for your business, then make sure to redirect the additional domains to the main domain permanently. It is also known as 301 Redirect.

Perform SEO Audit of a Website
Do not copy and paste the main domain content to the additional domains nor perform Temporary Redirect aka 302 redirects. 

Duplicate content can negatively impact the authority and ranking of your main website. Hence, make sure to redirect all the additional domains to your primary domain. 

Easy Website

Keep your website structure simple and easy to understand as well as generic. 

Make sure the header button texts are simple. Do not make confusing menus just to be creative as your visitors might get confused. 

Make sure you keep products under the products tab, and services under the service tab. 

It doesn’t matter if you keep the contact option on the homepage, but make sure to add a separate contact page on your website and make its link visible. It will help your visitors easily contact you. 

Also, be aware that your About & Contact Page link structure is simple.

I have seen many people writing their contact page as www.xyz.com/get-in-touch and About Page as xyz.com/get-to-know-me. It might lead to your SEO score going down.

Creativity is a great thing but it should be shown on the other part of the website such as content. So, always keep your website link structure easy to understand. 

Always Use HTTPS:

A website must be on HTTPS:// to have a better ranking. If your website is not on https://, I will recommend you to stop reading this article and go make your website https:// first. 

Perform SEO Audit of a Website

SSL certificates come for free and almost every web hosting provider gives it for free. So, the first thing you need to do is install an SSL certificate on your domain as Google does not give a better ranking to the website who does not have an SSL certificate. 

You can generate an SSL certificate for free and make your site secured and even boost your ranking as well. 

Mobile Responsiveness

Every website needs to be mobile responsive. Every local business receives more than 80% of its traffic from mobile devices. So if your website is not responsive/mobile-friendly, it’s kind of useless in today’s scenario. 

It’s not just about SEO and Ranking. Even if your website has a good ranking but if your visitors can’t see the information properly, what benefit would you get from ranking? 

Website Speed

It is required to have a good website speed but you also need to see the functions of the website. 

You must have heard that your website must load within 2 to 3 seconds, else your visitors will turn away. Well, it’s not correct at all.

So let’s say, your website loads within 3 seconds but it doesn’t load all the necessary elements of your website, so what value does it give to your visitors.

Almost every popular website scores poor on page speed insights still they have thousands of visitors every day. 

Yes, its true that you need to focus on the load time of your website but you also need to make sure that all the necessary features of your website are available when your website loads. 

On-page SEO

Once you are done with Technical SEO analysis for SEO Audit of a website, the next thing you need to do is On-Page SEO Analysis. 

Here goes the list of On-Page SEO Analysis, you need to perform for SEO Audit.

URL Structure

If your website is using a long, lengthy and randomly generated URL, then it’s a problem. It’s not an issue for Search Engines to rank such long URLs but you will miss keyword optimization in the URL. 

So, it’s important to keep URL Structure short and explanatory along with keyword inserted in it for better ranking. 

Title/Meta Title

The title of every page of a website should be unique and relevant. You can use your Keyword in this title and you should do it for better ranking in Search Engine. 

Make sure to use the Keywords in Meta Title naturally than just stuffing it. Also, do not extend your Meta Titles more than 70 Characters

Meta Description

Meta Description is also as important as Meta Title in Search Results of a webpage. The only parts of the website displayed in Search Results are Title, URL & Meta Description.

Meta Description should not be more than 160 characters and it should be a summary of the page. You can also use the relevant keywords in the Meta Description which matches your page title. 

Heading Tags

A webpage must contain heading tags (H1-H6) in a proper manner. But it’s not a compulsion.

Heading tags should be used in relevance to your content. Just putting up heading tags on your webpage won’t give you SEO value. 

Schema Data

Schema Data is slowly increasing its effect and presence in Search Engine. It is a single most important factor in SEO which can get important traffic on your website. 

Schema Markup provides search engine data that are easy to understand through which the Search Engine gets proper information about your business or website. 

Google. Bing, Yahoo, and various other search engines are promoting Schema Data, so it’s an important factor to get your site proper ranking. 

Image Alt Tags

A Search Engine can easily find out the image contents with its algorithm. So if you are using Image Alt Tags just for keyword stuffing, it’s recommended that you stop doing so. 

A Search Engine Algorithm can easily detect what are the image contents and what information it is providing.

You can use Image Alt tags to explain the image scenario which can be highly beneficial. Do not just use it for Keyword Stuffing. 

Perform SEO Audit of a Website

These are the checklist you need to have in order to perform SEO Audit of a website.

Please let me know in the comments section, your thoughts about the article.

If you are interested in Digital Marketing & SEO, you can read the below articles and also follow my upcoming blog posts.

About the author

Madhav Prasad

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